查詢結果分析
來源資料
頁籤選單縮合
題 名 | 青年重遊遊客遊憩滿意度的評量--以劍湖山世界為例=A Case Study of Young Revisiting Tourists' Satisfaction toward Janfusun Fancyworld |
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作 者 | 章春芳; 陸忠瑜; | 書刊名 | 東方學報 |
卷 期 | 34 2013.12[民102.12] |
頁 次 | 頁129-142 |
分類號 | 992.014 |
關鍵詞 | 主題遊樂園; 青年重遊遊客; 服務品質; 遊憩滿意度; Theme park; Young revisiting tourist; SERVQUAL; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 台灣主題遊樂園業者在面對高度的市場競爭下,除了要積極開發潛在客層遊園意願之外,還必須滿足重遊遊客所期望的遊憩品質與休閒體驗,才能增進其遊憩滿意度和忠誠度。本研究的268位青年重遊遊客數據採自章春芳與徐美堅在2012年以「SERVQUAL」量表所做的調查。研究結果顯示,劍湖山世界在有形性、反應性和確實性方面的表現得到較多受訪者的認同。其中,可靠性之「員工有整潔和專業的儀態」是評量表現最優越的變項,但可靠性之「園區的內部設施新穎」方面卻有較高比例的負面評價。而不同性別受訪者在年齡、交通工具和旅遊同伴有顯著差異。但是在「SERVQUAL」量表中,只有關懷性之「重視顧客意見」有顯著差異,女性受訪者給予「不同意」和「非常不同意」評量的比例顯著高於男性受訪者。最後,本研究只專注在部分學生客層重遊的滿意度調查,可能影響其研究普及性的通則。因此,建議未來可以擴大受訪遊客的背景與樣本數量進行調查與分析,以利該產業和學術研究的發展。 |
英文摘要 | In a highly competitive market, theme parks in Taiwan need to cultivate potential tourists and retain revisiting tourists for sustainability. Importantly, they must pursue ”fit” quality to meet tourists' expectations, and to further consolidate re-visitation confidence. Data of 268 revisiting tourists, based on PZB's ”SERVQUAL” scale model in evaluating Janfusun Fancyworld's performance, were analyzed. Findings revealed that most of the young revisiting tourists gave positive feedback while evaluating on variables of the tangibility, reliability, and assurance dimensions. However, relatively high percentage of the subjects gave positive opinion on ”staff are tidy and professional” and negative opinion on ”interior park facilities are fashionable” of the tangibility dimension. In view of the subjects' demographic data, males and females showed significant difference on age, transportation choice, and companions. Moreover, on ”attending to tourist's opinion” of the responsiveness dimension, males were significantly different from females. In the end, under the constraints of the subjects' identity and sample size, this study may not have satisfied the principle of generality. Future research may approach more target groups to study repeaters' behaviors. |
本系統中英文摘要資訊取自各篇刊載內容。