查詢結果分析
來源資料
頁籤選單縮合
題名 | 部落格意見領袖社會責任認知之研究=Blog Opinion Leaders Perception of Social Responsibility |
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作者 | 陳詠霖; 譚術魁; Chen, Yung-lin; Tan, Sui-kuei; |
期刊 | 遠東學報 |
出版日期 | 20131200 |
卷期 | 30:3 2013.12[民102.12] |
頁次 | 頁191-204 |
分類號 | 312.1693 |
語文 | chi |
關鍵詞 | 意見領袖; 社會責任; 部落格; Opinion leaders; Social responsibility; Blogs; |
中文摘要 | 越來越多營利及非營利組織紛紛架設相關的網站,以營造屬於機構的存在感以及貼近組織內成員,以便於推廣各項宗旨、目標、產品及服務等,進而維護公眾關係,而帶領整個組織方向以及發言等的意見領袖,不論是現實社會或是虛擬社群的部落格等,言行舉止均會對成員與非成員產生影響。 本研究針對部落格成員期望意見領袖的社會責任認知為研究方向,利己主義在追求自身利益最大化之過程中會產生利己之效果;同樣地,利他主義在追求他人利益最大化之過程中也會產生利他的效果。因此,對於利他主義之探究,可以了解意見領袖在部落格中如何以利他助人之精神對於社會責任相關活動產生貢獻,相同對於利己主義加以研究,可得到相輔相成之效果。本研究經過信度分析後,可以明顯得知利他主義Cronbach’s Alpha為0.841;利己主義Cronbach’s Alpha為0.798以及社會責任態度Cronbach’s Alpha為0.751,均大於0.7以上,而在利他主義六個題項Cronbach’s Alpha均在0.8到0.85;利己主義六個題項Cronbach’s Alpha均在0.75到0.82,社會責任態度Cronbach’s Alpha均在0.73到0.79,因此屬於高信度值之範圍,故判定本研究之問卷量表極具高度一致性與穩定度,本研究可供部落格意見領袖對於成員們希望領袖們能背負社會責任初步認知。 |
英文摘要 | To more profit and non-profit organizations have set up related websites in order to create a sense of belonging to the existence of institutions and close to the members of the organization, in order to promote the objectives, goals, products and services, thereby safeguarding public relations, and leadership throughout the organization direction and the speeches and other opinion leaders, whether real or virtual social community blogs, demeanor both members and non-members will have an impact. This study for opinion leaders perception of social responsibility on the members of the impact of the research directions. After a reliability analysis of the study obviously learned altruism the Cronbach’s Alpha for 0.841, interest has been the Cronbach’s Alpha 0.798, and the social responsibility of state level Cronbach’s Alpha 0.751, are greater than 0.7 or more, while altruism six question items the Cronbach’s Alpha are in the 0.8 to 0.85; egoism six question items the Cronbach's Alpha are in 0.75 to 0.82, social responsibility state level Cronbach's Alpha were 0.73 to 0.79 and therefore belong to the scope of the high signal level value. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。