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題 名 | 一種電視內容物件之推播系統=A Television Object Promoting System |
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作 者 | 游敦皓; 吳奕叡; 葉怡鎮; | 書刊名 | 電腦與通訊 |
卷 期 | 145 2012.06[民101.06] |
頁 次 | 頁58-63 |
專 輯 | 智慧終端發展與服務應用專題 |
分類號 | 448.88 |
關鍵詞 | 聯網電視; 內容感知; 影像辨識; 互動科技; Connected TV; Content aware; Image recognition; Interaction technology; |
語 文 | 中文(Chinese) |
中文摘要 | 本文提出電視內容物件推播系統(TV Objects Prompting system,簡稱TOPS),為一種應用於客廳電視觀看情境中的所見即所得的使用者介面與使用者體驗方式,讓消費者在觀看電視的同時,可以針對電視節目內容的特定物件,包括商品、人物、景觀、物品等各類物件,取得相關的資訊,或進一步直接購買該物件,而廠商則可透過TOPS,針對被系統標示出來的特定物件,提供適切的物件資訊或是銷售管道給消費者,達到消費者便利與商品行銷的目的,為一達到消費者與廠商雙贏的機制。本文同時也簡略說明實作TOPS雛型系統中的各項軟體元件,及其功能與特性。 |
英文摘要 | We propose TOPS - TV Objects Promoting system, a WYSIWYG(What You See Is What You Get) user interface and user experience designed for users to interact objects in TV programs. With TOPS, while watching TV, consumers are able to acquire information about objects appeared in TV programs, such as merchandises, people, and scenic spots. Moreover, consumers are able to directly purchase the merchandises, or services and items related to those objects. Besides, vendors are able to provide detail and selling information about the objects. TOPS brings not only convenience to consumers, but also new marketing methods to vendors. In this paper, we will discuss the features, design, and implementation of TOPS. |
本系統中英文摘要資訊取自各篇刊載內容。