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題 名 | 遊憩體驗、滿意度與行為意圖之研究--以下坪植物園遊客為例=Study on the Relationship of the Recreation Experience, Satisfaction and Behavior Intension--A Case of the Visitors of Shia-Ping Botanical Garden |
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作 者 | 蘇秋君; 鄭欽龍; 陳瑩達; 林麗貞; | 書刊名 | 中華林學季刊 |
卷 期 | 44:1 2011.03[民100.03] |
頁 次 | 頁73-86 |
分類號 | 992.014 |
關鍵詞 | 戶外遊憩; 植物園; 遊憩體驗; 滿意度; 行爲意圖; Outdoor recreation; Botanical garden; Recreation experience; Satisfaction; Behavior intention; |
語 文 | 中文(Chinese) |
中文摘要 | 在都市化的社會中,植物園在自然教育和休閒遊憩上兼具重要的功能。本文首先提出遊憩體驗模型,再以下坪植物園遊客爲對象,進行問卷調查,然後利用結構方程模式分析遊客的遊憩體驗、滿意度和行爲意圖之間的關係。研究結果顯示:對於在脫離、自然、學習和社會連結等遊憩動機上激發感愈高的遊客,其愉悅感和滿意度也愈高。愈感到滿意的遊客會再重遊和向親友推薦此園區的意圖愈明顯;然而,滿意度與遊客支付更多的意願無關。 |
英文摘要 | Botanical gardens play important roles of both nature education and recreation in an urbanized society. The study first proposed a recreational experience model, and conducted a questionnaire survey on the visitors of Shia-Ping botanical garden, then applied the structure equation modeling to analyze the relationships among visitors' recreation experience, satisfaction and behavior intension. The study results indicated that a visitor with a higher level of arousal for recreational motivations of escape, nature, learning and social bonding had higher levels of pleasure and satisfaction. A more satisfied visitor had a positive intension on re-visiting the site and promoting it to friends and others; however, the level of satisfaction was not related to visitor's the willingness to pay more. |
本系統中英文摘要資訊取自各篇刊載內容。