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題名 | 探討高高屏地區文創業產學交流--建立創作商品化暨高值化模式=The Implementation of Industry-Academy Collaboration and Exchange for Cultural Creativity in Kaohsiung-Pingtung Region: Building a Model to its Valuable Commercialization |
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作者 | 楊一峰; 陳效淳; 張志賢; Yang, Yi-feng; Chen, Shiao-chun; Chang, Chih-shian; |
期刊 | 樹德科技大學學報 |
出版日期 | 20130100 |
卷期 | 15:1 2013.01[民102.01] |
頁次 | 頁1-15 |
分類號 | 528.858 |
語文 | chi |
關鍵詞 | 創意; 創作; 創價; Creativity; Creation; Valuable commercialization; Industry-academy collaboration and exchange; |
中文摘要 | 據經濟部技術處「產業技術資訊服務推廣計畫」之統計,高高屏地區企業多屬於中小企業之傳統製造業,而群聚於該區之產業結構仍以金屬、機械製造業最多,其他多項新興之設計暨文創產業正值萌芽發展期,這包含:視覺藝術產業、音樂與表演藝術產業、創意生活產業、設計品牌時尚產業等。這載明以「創作商品化、創意高值化」為目標的市場定位是有其必要。此類設計暨文創產業重點發展方向,實有必要與學界設計學院交流。這正說明了過去在產學交流中,學界以三明治教學(Sandwichplan)、Topping 教學及最後一哩(last mile)為前提,培養學生創作商品暨創意價值有價值性、稀少性、難以模仿性及難以取代性。然而現階段在產學交流文獻中,尚未提供可參考之相關模式,這包含:如何建立完整創意、研發、技術、量產、行銷及創業,進入實質的「投入」、「過程」、「產出」流程。有鑑於此,專案團隊由樹德科技大學之管理學院院長陳清燿教授領導,經營管理研究所教師楊一峰及研究員陳效淳與張志賢,齊力於整合資源基礎理論、產學交流觀點及行銷策略等文獻,以提供可參考之「創作商品化、創意高值化」模式。 |
英文摘要 | According to statistical reports from the department of industrial technology, Ministry of Economic Affairs in Taiwan, in relation to the project ”Industrial Technology Information Services Promotion Plan,” there are placed in many traditional manufacturing industries in Kaohsiung-Pingtung Region. In term, this region fulfills with mall and medium-sized firms (SMEs) for metal reproduction and machinery production; however, new industry such as cultural creativity for valuable commercialization to business operation is still in developing and growing. In order to promote the new industry as already described above, the approach as being so-called ”industry-academy collaboration and exchange” should be suitable for implementation. The approach uncovers sandwich plan, topping, and last mile in order to enhance the linkages to conjoint the industry-academy paths. Based on this perceptive, a creative project is expected with high design value. Since the current literatures are less to discuss with the related issues, and thus this project intends to indentify how the important implementation of industry-academy collaboration and exchange it can help for cultural creativity in Kaohsiung-Pingtung region, in order to possibly build a model to perform its valuable commercialization. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。