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題 名 | The Grey Analysis on Key Product Attributes of Home Video Game Based on Purchase Intention |
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作 者 | Lai, Chih-sung; Chu, Hsing-hui; | 書刊名 | Journal of Grey System |
卷 期 | 14:4 2011.12[民100.12] |
頁 次 | 頁133-138 |
分類號 | 496.34 |
關鍵詞 | Product attributes; Home video game console; Purchase intention; Grey relational analysis; GM(0,N); |
語 文 | 英文(English) |
中文摘要 | This study takes Nintendo Wii as an innovative example to study the key product attributes from the perspective of consumers' purchase intention. By using grey relational analysis and GM(0,N) method, the result showed convenient operation, abundant games and Chinese manipulation interface attract consumers far more than superior appearance, realistic ambience and motion sensing remote. It could be inferred that user friendly interface and entertainment are the top purchase guide for consumers while purchase intention considered. In conclusion, consumers will pay more attention to the function of home video game console, not their fashion design. Therefore, home video game developers should concentrate more on and generate really high performance products. |
本系統中英文摘要資訊取自各篇刊載內容。