頁籤選單縮合
題 名 | Customer Relationship Management Strategy and Firm Performance: An Empirical Study |
---|---|
作 者 | Hou, Jia-jeng; Tu, Hill Hung-jen; | 書刊名 | International Journal of Electronic Customer Relationship Management |
卷 期 | 2:4 2008[民97] |
頁 次 | 頁364-375 |
分類號 | 496.7 |
關鍵詞 | Customer relationship management strategy; CRM practices; Financial performance; Perceptual performance; Taiwan; |
語 文 | 英文(English) |