頁籤選單縮合
題名 | Marketing Strategies Through Customer Attention: Beyond Technology-enabled Customer Relationship Management |
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作 者 | Jones, Steve; Ranchhod, Ashok; | 書刊名 | International Journal of Electronic Customer Relationship Management |
卷期 | 1:3 2007[民96] |
頁次 | 頁279-286 |
分類號 | 496.7 |
關鍵詞 | Psychology; Marketing; Customer relationship management; CRM; Attention; |
語文 | 英文(English) |