頁籤選單縮合
題名 | Mobile Customer Relationship Management: A Communication Perspective |
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作 者 | Sinisalo, Jaakko; Karjaluoto, Heikki; | 書刊名 | International Journal of Electronic Customer Relationship Management |
卷期 | 1:3 2007[民96] |
頁次 | 頁242-257 |
分類號 | 496.7 |
關鍵詞 | Customer relationship management; CRM; Marketing communications; Mobile medium; Mobile customer relationship management; mCRM; Communication process; |
語文 | 英文(English) |