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題 名 | 中高齡族群對退休安養型旅館需求之探究--以淡水潤福生活新象為例=The Aged People's Demand for Retirement Hotel--A Case Study of Jun Fu, Jun Tai Group in Tamsui |
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作 者 | 洪霈濃; 翁廷碩; 蔡進發; 黃宗成; | 書刊名 | 觀光研究學報 |
卷 期 | 9:2 民92.11 |
頁 次 | 頁67-84 |
分類號 | 548.15 |
關鍵詞 | 中高齡族群; 退休安養型旅館; 潤福生活新象; The aged people; Retirement hotel; Jun Fu; |
語 文 | 中文(Chinese) |
中文摘要 | 以中高齡族群為目標市場之退休安養型旅館,在美、日等國已漸趨蓬勃,如美國之Marriott Hotel及日本中銀之Manshien皆投入此一產業,台灣亦由潤泰集團首先導入市場;此市場目前雖尚屬萌芽階段。本研究即在以淡水潤福生活新象為例,探究台灣退休安養型旅館其住戶個人之社經背景、入住需求、入住前之重視度與入住後實際體驗後之滿意程度,及其相互間之相關性。本研究發現,在受訪住戶社經背景分析方面,住戶以男性較多,年齡大多在70歲以上,以外省籍人士為主,且其住戶個人社經背景、入住需求、入住前之重視度與入住後實際體驗之間,亦有其差異或相關關係。本研究最後亦對政府、企業及學術單位提出相關行政、實務及後續研究建議。 |
英文摘要 | The market for retirement hotels for aged people keeps growing in America and Japan. For example, both the Marriott Hotel in USA and Chung Yin Manshien in Japan have invested in this business. In Taiwan Jun Tai Group is the first investor onto this market. Though the development of retirement hotels in Taiwan is in its infancy, it is expected that demand will keep growing because of the increasing number of aged people who have the resources to afford high quality living accommodation of this type. This study is a case study of Jun Fu in Taipei. The market for that property is examined in terms of demographics. Information is used to understand its clients; demand for it and similar accommodation; and satisfaction with retirement hotel accommodation as typified by Jun Fu. Recommendations are made to government, industry and academics for future policy, business development and research. |
本系統中英文摘要資訊取自各篇刊載內容。