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題名 | 薪傳兒童舞蹈團經營管理之個案研究=A Case Study of the Management of Shin-Chwan Kids' Dance Company |
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作者 | 余攸寧; Yu, Yu-ning; |
期刊 | 交大體育學刊 |
出版日期 | 20111200 |
卷期 | 2 2011.12[民100.12] |
頁次 | 頁77-85 |
分類號 | 976 |
語文 | chi |
關鍵詞 | 舞蹈團體; 經營管理; 個案研究; Dance company; Management; Case study; |
中文摘要 | 本研究目的主要在探討薪傳兒童舞蹈團經營管理方式,並藉由SWOT分析其優缺點,最後對舞蹈團提出建議。本研究採個案研究法,以訪談方式進行。綜合個案分析結果:一、經營管理是舞蹈社為謀生工具,而舞蹈團為理想的實現,以兒童為主的舞蹈團,原創精神經營舞團形象與自我品牌。二、經營者凝聚內部共識(忠誠度與信賴),建立高度戰鬥力的工作團隊,透過教師群及團員之滿意度,為外部顧客(觀眾及舞蹈社學生)創造教學與表演平台,並維繫舞團運作。 |
英文摘要 | The main purpose of this research was to investigate about the management of Shin-Chwan Kids'Dance Company. This study also offered the suggestions to the company by using SWOT analysis. The research used a case study and completed the interview to get the outcomes. The results of this study are as following: 1. Management is a living tool for a dance company; however the club is the way how the ideal comes true. Children-oriented Dance Company uses the original spirit to manage its image and brand. 2. An operator holds the internal consensus (loyalty and trust) to manage a high-efficiency work team. The satisfaction of teachers and members is the key to create good teaching and performances for external customers (viewers and Dance Academy students). |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。