頁籤選單縮合
題 名 | An Extended Diffusion Model for the Marketing Dynamics of Generations of Mobile Phone Display Panels |
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作 者 | Chiang, Su-yun; Chen, Terry Wu-tung; | 書刊名 | International Journal of Information and Management Sciences |
卷 期 | 22:3 2011.09[民100.09] |
頁 次 | 頁265-276 |
分類號 | 496.31 |
關鍵詞 | Mobile phone; Simulated approach; Bass model; Optimization; |
語 文 | 英文(English) |
英文摘要 | Abstract In this paper, we investigate the marketing dynamics of generations of mobile phones by using an advanced diffusion model. The adopted model considers the effects of non-uniform influence, and the heterogeneity of the population of potential adaptors on marketing dynamics. This study not only provides a basis for assessment, but also enables us to forecast the influence of recent technologies on earlier stage. Furthermore, we use the Fisher-Pry model to test the substitution on the sales of mobile phone display panels among different generations. The simulated results, compared to the real data, validate the theoretical findings, and therefore point to the ability to forecast the overwhelming growth of marketing dynamics among mobile phone display panel generations. |
本系統中英文摘要資訊取自各篇刊載內容。