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題名 | Building an Effective Strategy for Managing Intellectual Property in Small and Medium Enterprises= |
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作者 | Hung, Chih-young; Chang, Yen-ni; Yang, Jia-ren; Li, Ming-teng; Hsu, Chen-ping; |
期刊 | Academy of Taiwan Business Management Review |
出版日期 | 20071200 |
卷期 | 3:3 2007.12[民96.12] |
頁次 | 頁179-186 |
分類號 | 448.6 |
語文 | eng |
關鍵詞 | IP management; IP strategy; TOPI model; |
英文摘要 | In the knowledge-based economy times, intellectual property has become the enterprise’s key asset, and the enterprise lays particular stress on its growth. The article guides the IP management mode general enterprise regards via observation and analysis, IP value derives from high quality IP management rather than IP as such. Large-sized enterprises have sufficient manpower and funds for perfect IP management while small and medium enterprises can hardly have a solid presence in the IP offense & defense battlefield as restricted by manpower and funds. TOPI model is proposed herein, comprising such four aspects as technology, operation, practice and industry (hereinafter referred to as TOPI model), which shall enable the small and medium enterprises to be assisted in business application of IP management and layout with a set of effective and feasible IP strategy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。