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題 名 | Aligning Virtual Community and Business Strategy with a Dynamic Capabilities Perspective: A Case Study of The Oneup Network Corporation |
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作 者 | Tang, Jeung-tai; Tang, Tzung-i; Chiang, Chi-hui; Shiha, Yi-chong; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 7:2 2011.08[民100.08] |
頁 次 | 頁41-49 |
分類號 | 494.54 |
關鍵詞 | Dynamic capabilities; Virtual community; |
語 文 | 英文(English) |
英文摘要 | In recent years, the virtual community, one of the most popular web services, has successfully aggregated multitudinous people, and created business opportunities for industries. To discover critical factors influencing the development of the virtual community, this research applied a case study of qualitative research, based on a dynamic capabilities perspective. The research target was the Oneup Network Corporation, and the research data was collected from multi-source data, including primary and secondary data. The findings of this study show that the virtual community needs to adjust its position and ability in the environment, and obtain critical assets in each phase to cross to the next phase. Previously established pathways influence virtual community development, hence the virtual community needs to use a unique path to seize opportunities. |
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