頁籤選單縮合
題 名 | Corporate Diversification and Firm Performance: The Moderating Role of Contractual Manufacturing Model |
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作 者 | Hsu, Chia-wen; Liu, Heng-yih; | 書刊名 | Asia Pacific Management Review |
卷 期 | 13:1 2008.03[民97.03] |
頁 次 | 頁345-360 |
分類號 | 494 |
關鍵詞 | Corporate diversification; Contractual manufacturing model; Firm performance; |
語 文 | 英文(English) |
英文摘要 | Corporate diversification has been a central issue of research concern in strategic management. Previous research basically suggests that a managed diversification may enhance corporate performance. However, few studies Illuminate how a firm’s operating context affects the relationship between corporate diversification strategies and firm performance. By taking this weakness into research consideration, this paper examines the features of diversification, a firm’s operating context and its impacts on economic performance in detail. Using a longitudinal data containing firm-level operation information during 1997-2002, the empirical investigation finds that product diversity and customer diversity are positively associated with firm performance, whereas geographic diversity is negatively associated with firm performance. However, contractual manufacturing model is not only positively associated with firm performance, but also acts as a moderator between product diversity and firm performance. Implications of this result and suggestions for futures research are discussed. |
本系統中英文摘要資訊取自各篇刊載內容。