頁籤選單縮合
題名 | 共乘媒合網站使用行為之結構化模式分析=The Structured Model forAnalyzing Adoption of Carpoolers Matching Website |
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作者 | 陳怡靜; 胡學誠; 徐牧群; | 書刊名 | 資訊管理展望 |
卷期 | 12:2 2010.12[民99.12] |
頁次 | 頁149-176 |
分類號 | 028.6 |
關鍵詞 | 共乘媒合網站; 科技接受模式; 結構方程模式; Carpoolers matching website; Technology acceptance model; Structured equation model; |
語文 | 中文(Chinese) |
中文摘要 | 近年來,國人基於節能簡約的需求,響應汽車共乘的風氣日盛。但由於共乘者的路線與時間需求訊息不易交流,造成配對上的困難。因此,共乘媒合網站應運而生。有鑑於共乘媒合網站在資訊時代對國內駕駛人的重要性,本研究深入探究國內民眾對共乘的需求並建構共乘媒合網站使用行為模式,以結構方程模式檢定整體模式的適合度,並驗證各研究變項間的因果關係與相互影響程度。本研究結果發現電腦自我效能、信任、知覺價值及主觀規範為重要的外生變數,結合科技接受模式理論所建構的模式,將有助於擬定相關策略。根據實證結果,使用者對於共乘媒合網站的態度係受到知覺有用、知覺價值與主觀規範的正向影響,進而影響到使用共乘媒合網站的行為意向;其中知覺有用又受到知覺易用與信任的影響,但受到電腦自我效能的影響卻不顯著,顯見使用者的電腦操作能力對於共乘媒合網站的使用行為效果並不明顯。此外,本研究結果亦發現使用者對共乘媒合網站的行為意向並未直接受到知覺價值的影響,而需透過態度才能達到正向影響的效果。本研究更進一步提供多項實質建議與配套措施,希冀本研究可提供政府相關部會推廣共乘活動及業者改進共乘媒合網站配對機制的參考。 |
英文摘要 | More and more domestic drivers use carpooling to save energy and money in recent years. However, since carpoolers can not easily share their individual route and schedule information with each other, it is difficult to match carpoolers with fitting requirements. Consequently, the Web sites serving to efficiently and effectively match carpoolers emerged. Due to the importance of carpool matching Web sites, this research work aims to understand the relevant requirements of domestic drivers and accordingly, established a model for portraying drivers’ adopting behavior. The structured-equation model was applied to check the fitting of the model, verify the hypothesized relationships among factors, and examine the degree of inter-relationships among factors. The research found that computer self-efficacy, trust, perceived value, and subjective norms are the most four significant factors that will influence users’ attitudes and intention toward using a carpooler matching Website. Based on the findings, this work also provide governments and related business concrete suggestions for improving the domestic carpooling mechanism. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。