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題 名 | 澎湖地區以體驗行銷策略推展長期呼吸器依賴病人返家照護之成效=The Efficacy of Using Experiential Marketing Strategy Promote Referring to Home Care on Long-term Ventilator-Dependent Patients in Penghu County |
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作 者 | 陳秋梅; 吳佳慧; 陳郁文; 任傑仕; 吳榮旗; 楊式興; | 書刊名 | 呼吸治療雜誌 |
卷 期 | 10:1 2011.01[民100.01] |
頁 次 | 頁25-41 |
分類號 | 429.5 |
關鍵詞 | 呼吸器依賴病人; 居家呼吸照護; 體驗行銷; Ventilator-dependent patient; Respiratory home care; Experiential marketing; |
語 文 | 中文(Chinese) |
中文摘要 | 「長期呼吸器依賴患者整合性照護」試辦計畫,目的在整合醫療資源,提升醫療品質、降低醫療成本及住院天數。在澎湖地區沒有長期呼吸器依賴病人返家進行居家呼吸照護,原因問題何在?家屬意向如何?如何促進改善?因此,研究目的爲利用體驗行銷理論,建構呼吸器依賴病患返家呼吸照護的策略,探討其執行成效。研究以澎湖某地區教學醫院的20位長期呼吸器依賴病人及其決策家屬爲對象,訂出12個不願返家照護的問題,再以體驗行銷的概念與技巧,發展出9個對應策略並執行。發現返家組、住院組與死亡組,在病患基本特性上無相關,與家屬未婚狀態呈顯著相關。在執行策略前和後,發現不願返家照護的主因,以居家呼吸照護整體政策與呼吸器的不瞭解所衍生的恐懼感爲多。經由策略執行後,返家比率從0%增加到15%。顯見經由呼吸治療師積極性的介入,導入體驗行銷策略,降低決策家屬不願返家照護的問題,以增加長期呼吸器依賴病人的返家率。 |
英文摘要 | The project on the integrated care of long-term Ventilator-dependent (LTVD) Patients aims to organize medical resources, to enhance the medical quality and reduce both the medical cost and the duration of hospitalization. However, that was never referring to respiratory home care on LTVD patients in Penghu County. It is unknown how to improve this phenomenon. Therefore, the purpose of this study was the development of referring to home care strategy by using experiential marketing theory and evaluated its outcomes. The subjects of this study were 20 LTVD patients' decision-making family members in a region teaching hospital in Penghu County. The 12 problems about rejection of home care were identified, and 9 coping strategies were developed and implemented. No significant correlation was found between the characters of patients and groups of patients who chose home care, hospital care, or patients who died. However, there was a significant correlation between choice of home care and the unmarried status of the patients' decision-making family members. The main reason for the rejection of home care was the fear induced by the lack of knowledge about both the integrated policy of home ventilator and the machine itself. The home care rate grew from 0% to 15%, and indicated that innovative strategy enhanced patients referred to home care. |
本系統中英文摘要資訊取自各篇刊載內容。