頁籤選單縮合
| 題 名 | Research on the Connections between Corporate Social Responsibility and Corporation Image in the Risk Society: Take the Mobile Telecommunication Industry as an Example |
|---|---|
| 作 者 | Chiu, Kuang-hui; Hsu, Chien-lung; | 書刊名 | International Journal of Electronic Business Management |
| 卷 期 | 8:3 2010.09[民99.09] |
| 頁 次 | 頁183-193 |
| 分類號 | 448.6 |
| 關鍵詞 | Corporate social responsibilty; Corporate image; Electromagnetic field; Risk society; |
| 語 文 | 英文(English) |
| 中文摘要 | Technological developments and globalization have led to scientific controversies associated with advanced technologies, and increased risk of ecological damage. The uncertainty factors of “risk society” have increased the complexity of modern life. Numerous sources of uncertainty are unidentifiable to the public. Corporate Social Responsibility (CSR) refers to the task of reducing the uncertainty. In a risk society, CSR is a stabilizing force, preventing the occurrence and expansion of risk. The main purpose of this research is to discuss the relationship between corporate social responsibility (CSR)and corporate image in the risk society, especially the electromagnetic fields that are produced by the mobile telecommunications industry. Whereas modern people are blessed by the convenience of mobile telecommunication, they also take the risks associated with exposure to electromagnetic fields. If corporations do not meet their social responsibility, then the effects of such exposure may have irreparable consequences. As well as posing a threat to mobile ‘phone users, the effects of electromagnetic fields can undermine the corporate image. Ulrich Beck called this effect “the boomerang effect.” If corporations do not act responsibly and to maintain their image, then the social and capital costs incurred will be great when the risks have evolved to crises. This study probes the relationship between CSR and corporate image. Risk society here, is taken as the moderator and to further examine the correlations between CSR and Corporate Image. The results show that perceptions of risk in the context of corporate social responsibility (CSR) and corporate product image (CPI) lead to expectations that are the opposite of the results presented in this investigation: when the degree of perceived risk is higher, CSR has a more positive effect on CPI. |
| 英文摘要 | 科學發展及社會化引起科學家們開始爭論先進科技及環境傷害增加的風險,風險社會 的不確定性因素增加的現代生活的複雜程度。對社會大眾來說,許多不確定因素是無 法判別的。因此,企業社會責任應肩負起降低不確定因素威脅的角色。作為一個正向 的能量,在風險社會中,企業社會責任具有穩定的力量,可預防風險的發生或是擴大。 本研究主要目的為探討企業社會責任及企業形象在風險社會中的關係,特別以電信產 業所產生的電磁波為研究對象,在民眾享受行動通訊便利的同時,也需分擔暴露在電 磁波下可能造成的風險,若是企業無法發揮其社會責任的功能,風險的延伸可能觸發 無以彌補的後果,並造成使用者健康上的威脅及對企業形象造成損傷。Ulrich Beck認 為這是一種迴力棒效應 (boomerang effect),若企業本身未能以行動維持自身的責任與 形象,當風險演變成危機時,就必須付出龐大的社會成本及資本來彌補。故本研究以 上述論點為研究目的,並針對企業社會責任與企業形象兩者關係,將風險社會加入以 作為調節因子,進而探討其因子對於兩者交互關係之影響的成因與結果。結果顯示, 在風險社會中,當風險知覺越高,則企業社會責任對企業形象的正面影響越高。 |
本系統中英文摘要資訊取自各篇刊載內容。