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題 名 | The Moderating Effect of Hand-on Experience on Technology Acceptance: A Longitudinal Study |
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作 者 | He, Jun; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 6:3 2010.08[民99.08] |
頁 次 | 頁136-149 |
分類號 | 494 |
關鍵詞 | Technology acceptance model; Time analysis; Longitudinal study; Multilevel model for change; |
語 文 | 英文(English) |
英文摘要 | This study investigated the moderating effect of hand-on experience on the technology acceptance model, more specially, the influences of perceived usefulness and perceived ease of use on behavioral intention. Previous empirical findings on the moderating effect of experience were synthesized with a meta-analysis, and a longitudinal study using student subjects was conducted. The Results suggest that with increasing hand-on experience, the influence of perceived usefulness on behavioral intention will increase over time, while the influence of perceived ease of use on behavioral intention will decrease over time. A special time analysis method - multilevel model for change - was employed for a within-subject analysis of the longitudinal data. Theoretical and practical implications from the findings, and limitations of the study, are also discussed. |
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