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題 名 | 未婚女性國外自助旅遊動機與阻礙關係研究=A Study on the Relationships on Motives and Barriers Unmarried Women's Backpack Traveling Abroad |
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作 者 | 洪福源; 陳琇純; 白春榮; 沈宗仁; | 書刊名 | 東南學報 |
卷 期 | 34 2009.07[民98.07] |
頁 次 | 頁289-303 |
分類號 | 992.7 |
關鍵詞 | 國外自助旅遊; 旅遊動機; 旅遊阻礙; Backpack traveling; Travel motive; Travel barrier; |
語 文 | 中文(Chinese) |
中文摘要 | 摘 要 本研究旨在探討未婚女性國外自助旅遊的動機與阻礙的關係。本研究以立意抽樣 方式抽取196名未婚女性,經自編量表施測後,以描述性統計、t 檢定、單因子變異數 分析、積差相關、逐步多元迴歸進行資料分析,主要研究結果有以下五點:(1)未婚 女性國外自助旅遊動機得分中,以靜態動機平均得分最高,以實現需求每題平均得分 最低;我國未婚女性國外自助旅遊阻礙得分中,以知識阻礙每題平均得分為最高分, 而裝備阻礙每題平均得分為最低分。(2)未婚女性的自助旅遊動機會因為教育程度、 自助旅遊方式而有顯著差異(3)未婚女性的自助旅遊阻礙會因為年齡、月所得、自助 旅遊經驗、自助旅遊方式而有顯著差異(4)自助旅遊推力動機分量表之實現需求與心 理阻礙間有顯著負相關;自助旅遊拉力動機分量表中的靜態動機分別與心理阻礙、時 間阻礙、裝備阻礙有顯著負相關存在;拉力與推力之間存在顯著正相關(5)心理阻礙 因素可以負向預測拉力動機因素。 |
英文摘要 | ABSTRACT. The main purpose of this study was to examine the relationships among unmarried women’s backpack traveling motives and barriers. This research collected 196 by purposely sampling from unmarried women, and analyzed by descriptive statistics, t-test, one-way ANOVA, correlation, step-wise regression. The main results of this study were: (1) The variable of static motive was the main backpack traveling motive, and equipment barrier is the main backpack traveling barrier. (2)There were significant differences of the variables of education degree, backpack traveling style in backpack traveling motives. (3) There were significant differences of the variables of age, salary, backpack traveling times, and backpack traveling style in backpack traveling barriers. (4) Significant negative correlation between realization and mental barrier was found. Besides, significant negative correlation between static motive, mental barrier, time barrier, equipment barrier were found. (5)Mental barrier could significantly predict pull factor. |
本系統中英文摘要資訊取自各篇刊載內容。