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題 名 | 國內運動觀光業案例探討--以南灣海洋運動觀光業為例=Case Study of Domestic Sports Tourism--An Example from Maritime Sports Tourism of Southern Taiwan |
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作 者 | 巫昌陽; | 書刊名 | 國民體育季刊 |
卷 期 | 44:4=184 2015.12[民104.12] |
頁 次 | 頁56-62+103 |
專 輯 | 我國運動產業發展現況與展望 |
分類號 | 992.8 |
關鍵詞 | 南灣海洋運動觀光業; 運動觀光業; |
語 文 | 中文(Chinese) |
中文摘要 | 本文主要目的是希望透過個案分析的方式,探討國內運動觀光業發展時的實際狀況,藉以探討未來進行運動觀光產業發展在政策與實務營運管理時之參考。研究主要採取文獻分析法,透過收集個案的主管機關的二手文獻資料以及研究者過去研究所得一手資料進行綜合性的SWOT與IPA分析與探討,希望能對於運動觀光個案發展提出具體建議,而整個分析過程也希望可以作為日後他類型運動觀光業發展時之參考。研究結果顯示:南灣海洋運動觀光業在八大構面營運分析指標上,各有不同的重要與表現程度,綜合表現上以經濟構面表現最優,而行銷管理與財務管理面較弱。最後,依據海岸整合管理理論為基礎提出個案未來發展之具體建議,並依照個案所遭遇的各種困難,提出運動觀光業發展之可能建議。 |
英文摘要 | The primary objective of this article is to investigate practical affairs in the development of domestic sports tourism by means of case studies, and to provide reference in the discussion of management of policy and practical operations in the development of sports tourism industry. Main methodology includes literature review, SWOT and IPA analysis through second hand information of competent authorizes and first hand information from past researchers. It is hoped that such efforts could generate specific suggestions regarding sports tourism, and provide valuable reference for the sports tourism development of other sports after the evaluation process. Results of this research indicate: Maritime sports tourism of Southern Taiwan has different levels of importance and performance as shown in the eight major indicators. Overall, the economic structure indicator performs best, and the marketing & management, and finance indicators perform worst. Lastly, specific suggestions for future development are made in accordance with coastal management theory and foundation, and possible suggestions for future development of sports tourism industry are made based on various challenges faced for the aforementioned cases. |
本系統中英文摘要資訊取自各篇刊載內容。