頁籤選單縮合
題名 | Taiwan's Chain Store Industry Moving toward Globalization--A Case Study of 7-Eleven= |
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作者 | Chen, I-ching; |
期刊 | Academy of Taiwan Business Management Review |
出版日期 | 20100400 |
卷期 | 6:2 2010.04[民99.04] |
頁次 | 頁76-83 |
分類號 | 498.2 |
語文 | eng |
關鍵詞 | Chain industry; Globalization; Internationalisation; Soft system methodology; Strategy; |
英文摘要 | Internationalization of Taiwan’s enterprises had begun more than ten years before it entered the World Trade Organisation (WTO) just after Mainland China in 2002, but the process has picked up speed since then. Chain stores, Previously content to serve the domestic market, now saw the China market as its bridge to the global marketplace. The Taiwan market was also becoming saturated and intensely competitive. Yet Taiwan’s chain stores were not particularly known to have globalisation strategies that would sustain its global development, in contrast to the fast food chains of the USA or the retail chains of Japan. This paper examines whether 7-Eleven, the largest chain store in Taiwan, have the capability for globalisation. It also discusses what steps should be carried out toward globalisation and maps a possible strategy for successful penetration of new markets. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。