頁籤選單縮合
題 名 | Exploring the Loyalty of Consumers with Smart Phone Brand Experience |
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作 者 | Wang, Shu-ching; Lin, Yu-ling; Dai, Chan-grong; Yan, Kuo-qin; Yan, Kuo-qin; Lin, Yu-ling; Wang, Shu-ching; Dai, Chan-grong; | 書刊名 | International Journal of Applied Science and Engineering |
卷 期 | 16:2 2019.09[民108.09] |
頁 次 | 頁83-94 |
分類號 | 496.34 |
關鍵詞 | Consumer loyalty; Brand experience; Perceived performance risk; Purchase intention; |
語 文 | 英文(English) |