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題名 | 走不一樣的道路打入全球市場--普奇科技公司=Walking a Different Path toward the International Market--Potix Corporation |
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作者 | 林芬慧; Lin, Fen-hui; |
期刊 | 管理評論 |
出版日期 | 20100400 |
卷期 | 29:2 2010.04[民99.04] |
頁次 | 頁121-134+195-198 |
分類號 | 484.53 |
語文 | chi |
關鍵詞 | 軟體創業; 開放源碼; 開放源碼商業模式; 開放源碼社群; Software entrepreneurship; Open source; Open source business model; Open source community; |
中文摘要 | 普奇科技公司創業團隊,在經歷成功與失敗的創業經驗後,深刻感受到軟體公司在台灣創業的艱難。於是將眼光看向國際市場,於2005年重新出發,推出開放源碼ZK框架,公布於全球最大的開放源碼網站SourceForge.net,供免費下載和使用。由於ZK廣受好評,創造了網路上的口碑效應,引發許多專業雜誌或網站的報導。逐漸獲得多家國際級企業集團付費授權與採用,不只是讓普奇科技的營收成長,也產生了宣傳和背書的效果。由於開放源碼的商業模式仍屬少數,本個案可提供學生認識開放源碼相關議題,包括商業模式、開放源碼社群,以及軟體公司如何經營與社群間的互動關係。 |
英文摘要 | Potix Corporation is an open source software (OSS) company. The founders are Tom Yeh and Henri Chen. Before Potix, they had failed once and lost 25 million NT dollars. After the reflection, they determined to start a new company again. They developed an Ajax + Mobile framework named as "ZK", and adopted the OSS business model with an expectation to reach international market. ZK has been opened on OSS community since 2005 and become one of the most popular open source business applications on SourceForge.net. The users are from more 180 countries with more than 1.2 million downloads. Some business customers and users are from Fortune 500 companies that form a strong endorsement for a start-up firm like Potix. Volunteers in OSS community can either help develop core programs or new application, or help to translate user manuals to various languages. In addition, there are seminar held by academic or industry sections specific for ZK usage and experience sharing. Although ZK has excellent quality and is popular among worldwide programmers, the amount of licenses still retains a small percentage of downloads. The case is ended at the dilemma of founders whether they should split to OS version and business licensed version when they announce the next upgrade of ZK 5.0.This case provides three OSS issues for students to learn, including OSS business models, OSS community and how a start-up company as Potix to leverage the resources of OSS community to reach worldwide customers and enter international market. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。