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題 名 | Microsoft: Managing Growth through Reorganization |
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作 者 | Roybal, Isaac; Maestas, Ronald W.; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 5:3 2009.12[民98.12] |
頁 次 | 頁62-67 |
分類號 | 494.2 |
關鍵詞 | |
語 文 | 英文(English) |
英文摘要 | In the trying economic time of today’s corporate world, the term reorganization, in relation to business, has been spoken in the same breath when discussing the long list of investment banks who have failed, or on the brink of failure. In addition, the automobile industry, (Big 3) are faced with possible bankruptcy, restructuring, a possible appointment of a “Car Czar”, or Chapter 11 Bankruptcy (Reorganization). Discussions are currently being held on congressional “bailouts.” Automakers are asking for “financial bridges.” While others are calling this crises a “rescue Plan.” Reform of bad business practices is not always a solution for reorganization. When discussing reorganization, many Wall Street analysts are referring to the equity, or stock, of a company in conjunction with potential financial strategies which may help these investment banks dig themselves out of their current turmoil. However, another major form of reorganization happens on a daily basis at many companies throughout the world. These reorganizations have nothing to do with company’s equity or stock position, but rather the organizational alignment of the company. Many of these reorganizations occur to assist business groups in aligning with one another’s priorities, efforts and goals. They also occur when the failure of a group’s leadership occurs or to bring the engineering and manufacturing aspects of the business closer together with the product marketing. Most reorganizations are viewed in a negative light by the employees and managers who are involved. These attitudes can be attributed to the unknown nature of reorganization. Many questions can come to mind such as, “What will happen to me?”, “Is my job at risk?”, “How will this affect the political landscape of the company?” and “Did we do something wrong?” What some do not realize is that many companies have adopted reorganization as a strategy to keep their organizations fresh with ideas, enthusiasm and a healthy mix of experience. One such company is Microsoft, who has used reorganization as part of its business strategy allowing the company to become one of the biggest and most successful in the world. |
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