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題名 | 行銷道德研究:哲學基礎與理論架構之探討=Marketing Ethics Research: Philosophy and Theoretical Framework |
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作者姓名(中文) | 楊鎮維; 蘇子炘; | 書刊名 | 遠東學報 |
卷期 | 24:3 2007.09[民96.09] |
頁次 | 頁249-262 |
分類號 | 496.5 |
關鍵詞 | 行銷道德; 行銷道德哲學; 行銷道德分析架構; 行銷道德決策模式; Marketing ethics; Moral philosophies; Analyzing framework; Ethical decision making models; |
語文 | 中文(Chinese) |
中文摘要 | 為了對行銷道德的觀念及研究意涵建立初步的認識,本研究彙整了行 銷道德相關文獻,從行銷道德的研究現況、行銷道德哲學的起源及相關道 德理論的應用、行銷道德的格言及分析架構到更成熟的行銷道德的決策模 式及其比較等議題作一系統性的介紹及分析,藉以一探行銷道德研究發展 的軌跡;本研究著重在行銷道德研究中哲學基礎及理論架構的探討,文末 提出了數個行銷道德的未來研究方向,並說明了本土性行銷道德研究的可 行性,值得後續進一步探討。 |
英文摘要 | The purpose of this study is to comprehend the concept of marketing ethics and its research implications. We introduce the state of marketing ethics research, moral philosophies and moral theories for marketing, maxims and frameworks for analyzing marketing ethics and ethical decision making models in marketing by reviewing marketing ethics related literatures to realize the path of marketing ethics research. This study focuses on philosophies and theoretical frameworks in marketing ethics research. We also suggest several further studies at the end of this article, especially the effort of the local research part. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。