頁籤選單縮合
題 名 | Comparing the East with the West on Retail Structure |
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作 者 | Jiang, Jianfeng; Xu, Jane Qiumei; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 5:2 2009.08[民98.08] |
頁 次 | 頁86-93 |
分類號 | 494.578 |
關鍵詞 | |
語 文 | 英文(English) |
英文摘要 | Retail systems vary among geographic markets. The global expansion of the retailindustry calls for investigating the causes of those variations. Using the latest census data, we conducted a cross-cultural study to examine the variations of retail structure in eastern and western markets on the basis of six key socio-demographic and environmental variables. The findings indicate that the effects of those variables vary by markets. The study suggests that retailers need to adapt their strategies to the markets in which they want to expand business, and public officials need to improve the regulation of the retail industry based on an appreciation of the market conditions |
本系統中英文摘要資訊取自各篇刊載內容。