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題名 | 技術知識、市場知識對創意與新產品績效影響之研究:概念模型=The Impact of Technological Knowledge and Market Knowledge on Creativity and New Product Performance: A Conceptual Model |
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作者 | 張世佳; 蔡燿宇; Chang, Shih-chia; Tsai, Yau-yu; |
期刊 | 北商學報 |
出版日期 | 20090700 |
卷期 | 16 2009.07[民98.07] |
頁次 | 頁39-49 |
分類號 | 496.1 |
語文 | chi |
關鍵詞 | 技術知識; 市場知識; 創意; 新產品績效; Technological knowledge; Market knowledge; Creativity; New product performance; |
中文摘要 | 創新是組織提升競爭優勢的重要來源,廠商則需要透過不斷的推出新產品來獲取創新績效;但廠商在推出一個創新產品之前,最重要的前提必須先具備富涵創意的想法與概念,如此孕育而出的創新產品才更容易成功。然而,創意產生階段缺少確切的演進過程,因此本研究試圖導入優勢來源—定位優勢—績效模式(source-position-performance model)架構,並使用創意作為定位優勢來探討新產品創意是否會受到市場知識與技術知識的影響,並進而觀察其對新產品績效的影響。本研究預計採用結構方程模式(structure equation modeling, SEM)中的測量模式與結構模式來驗證本研究之概念架構,並且使用階層迴歸(hierarchical regression analysis)分析創意所帶來的中介效果,試圖彰顯出創意對新產品績效的重要性。 |
英文摘要 | Innovation is the key source to improve competitive advantage in a firm, and the firm acquired innovation performance from introduce new product persistently. But before introduce an innovative product, a important prerequisite is that new product should contain creative idea and concept, and this innovative product is more easier to get success. Therefore, prior research lack of a clear process described the creativity. This paper attempt to exploit the source-position-performance model, define creativity as the position advantage. Discussing the impact of technological and market knowledge on new product creativity, and explore the impact between creativity and new product performance. We plan to use structure equation modeling to explore the measure and structure relation of our conceptual structure, and use hierarchical regression analysis to confirm the mediating effect between technological knowledge, market knowledge and new product performance, attempt to focus the importance of creativity. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。