查詢結果分析
來源資料
頁籤選單縮合
題 名 | 從產品結構觀點探討旅行業產品開發設計模式=Research of Product Architecture to Explore the Development Strategy for Tourism Products |
---|---|
作 者 | 楊英賢; 陳貽斌; | 書刊名 | 觀光休閒學報 |
卷 期 | 18:1 2012.04[民101.04] |
頁 次 | 頁67-87 |
分類號 | 992.5 |
關鍵詞 | 產品結構; 模組共生; 整合共創; Product architecture; Modular symbiosis; Integral co-innovation; |
語 文 | 中文(Chinese) |
中文摘要 | 不同於以往學者對於旅行業之研究,本研究從產品結構觀點、產業跨組織間的協調整合密切度,旅遊產品品質之呈現,探索旅遊產品的開發設計模式。研究結果,一般大眾化旅遊產品開發設計模式可歸類為「模組共生型」,在開發設計過程中,跨組織間的協調磨合程度低,產品所呈現的屬於表層的價值創造,僅能帶給旅遊消費者功能性價值;精緻型及深度旅遊產品開發設計模式可視為「整合共創型」;於產品開發設計過程中,藉由跨組織間密切協調整合共同賦予產品新生命。旅行業者針對市場區隔,運用產品結構概念,使用不同的開發設計模式,透過跨組織間的整合共創,創新產品、實現並提供旅遊消費者更深層的意義與價值,促使旅遊產品展現差異化,滿足、提升旅遊消費者的深層附加價值,締造旅遊商機與永續經營。 |
英文摘要 | Differ from the research of tourism by former scholar, this study explore tourism products development and design models from product architecture, and analysis of how the tourism to build the differentiation in a competitive environment. And to show the unique core competitive power, promote collective industry upgrading and sustainable development. Conclusion, development and design of tourism products, have to rely on the intergration of cross-organizational in tourism industry. In order not to be easily imitated by competitors, enterprises must build the high added value products. Moduletype products can only create the surface value. The deep value creation depends on "integrated products" which can be realized. To create a differentiation of fined quality tourism products and business sustainable, it will be depended on strong coordination,intergral co-innovation in between the industry to meet customer needs, and creating more added values. |
本系統中英文摘要資訊取自各篇刊載內容。