頁籤選單縮合
題名 | A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain= |
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作者 | Tsou, Ching-shih; Fang, Hsiao-hua; Lo, Hui-chiung; Huang, Chih-ho; |
期刊 | International Journal of Information and Management Sciences |
出版日期 | 20090300 |
卷期 | 20:1 2009.03[民98.03] |
頁次 | 頁15-26 |
分類號 | 494.5 |
語文 | eng |
關鍵詞 | Cooperative advertising; Stackelberg; Equilibrium; Nash equilibrium; |