頁籤選單縮合
題 名 | Factors Influencing Electronic Commerce (EC) Adoption and Innovation in the Development of Small and Medium Enterprises (SMEs) in Melaka |
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作 者 | Abd.Rahman, Raja Roslan Raja; Mohd.Diah, Abu Bakar; Yunus, Ahmad Rozelan; Abd.Gani, Nor Azan; Sa'ari, Juan Rizal Haji; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 4:3 2008.12[民97.12] |
頁 次 | 頁198-208 |
分類號 | 555.45 |
關鍵詞 | Influencing factors; Electronic commerce; EC; Adoption and innovation; Development; Small and medium enterprises; SMEs; Melaka; |
語 文 | 英文(English) |
英文摘要 | The purpose of this study is to measure the influence factors of Electronic Commerce (EC) adoption and innovation on development of small and medium enterprises (SMEs) in Melaka. The Cronbach alpha reported no ambiguos items and the overall reliability for the Leader Innovativeness Factors Scale, Technological Factors Scale, Environmental Factors Scale and Adoption and Innovation of EC Scale were .80, .95, .92 and .91 respectively. The sample selected comprised 135 CEOs and workers in nine selected companies, three companies representing the three districts in Melaka; Melaka Tengah, Alor Gajah and Jasin. The data collected were coded and analyzed using both descriptive and inferential statistics. Based on the findings, the result revealed that most CEOs enjoy trying new ideas (74.1%) in the development of SMEs in Melaka. The findings also established that most respondents believed that EC is highly compatible with the earlier experience of technological innovation adoption (64.4%). In terms of environmental factors, they also believed that companies are dependent on up-to-date information (51.9%). Thus, it showed that it is very important for a company to have access to information whenever the need arises. Apart from that, based on the responses associated with adoption and innovation of EC, 57% of the respondents claimed that EC adoption will provide customers with general information. The result also indicated there is a strong, positive correlation between leader innovativeness (.569), technological factors (.502) and the adoption and innovation of EC on development of SMEs in Melaka. In fact, result also showed there was a positive correlation between environmental factors (.28) and the adoption and innovation of EC. However, by using Spearman’s rho correlation, the result indicated there is a medium, negative correlation between organizational factors (-.303) and the adoption of EC. In conclusion, to face the rapid development in adopting and innovating EC in SMEs, CEOs ought to equip themselves with the skills, through training courses to gain positive attitudes and capitalize on the changes brought by the adoption and innovation of EC in Small and Medium Enterprises (SMEs). |
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