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| 題 名 | Religious Affiliation and Consumer Behaviour: A Comparative Analysis of Muslim Versus Non-Muslim Consumers in Malaysia |
|---|---|
| 作 者 | Mokhlis, Safiek; Salleh, Hayatul Safrah; Mat, Nik Hazimah Nik; | 書刊名 | Academy of Taiwan Business Management Review |
| 卷 期 | 4:3 2008.12[民97.12] |
| 頁 次 | 頁69-76 |
| 分類號 | 496.34 |
| 關鍵詞 | |
| 語 文 | 英文(English) |
| 英文摘要 | This study was designed to compare Muslim and non-Muslim consumers’ lifestyle, information sources, shopping orientation, importance of store attributes and preferences for retail format. The hypotheses were tested using data collected from a sample of 226 consumers in Malaysia. Analysis indicated that Muslims were more likely to be ethnic conscious, traditional family oriented and fashion conservative. Muslims were more likely to use magazine advertising as their source of market information. Also, they were more likely to enjoy shopping activities than their non-Muslim counterparts. In terms of store attributes, merchandise, reputation and price were more important to Muslims. Muslims tended to purchase merchandise more often than non-Muslims from hypermarkets and from specialty department stores. |
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