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題 名 | 經營型態之探討與分析--以網頁設計業為例=Analysis for Web Design Company in Management Styles |
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作 者 | 曹銳勤; 楊雅淳; | 書刊名 | 玄奘學報 |
卷 期 | 3 2001.01[民90.01] |
頁 次 | 頁235-246 |
分類號 | 496.5 |
關鍵詞 | 網頁設計; 網際網路; 差異化; Web design; Internet; Differentiation; |
語 文 | 中文(Chinese) |
中文摘要 | 網際網路迅速普及, 許多企業為因應市場及客戶需求,建置企業網站,發展電子商務。因此,網頁設計服務的需求也隨之增加。此外,企業內部自行架設網站、開發程式相對於交由網頁設計服務業者來執行,所需的人事及建置成本高,且網頁設計服務業者所提供的整體服務,包括網站規劃、網頁視覺設計、架設網站、電子商務;此外業者的專業與效率,都是企業建置網站時所需要的支援。網頁設計市場競爭日漸激烈,舉凡設計、技術、行銷背景的人或組織都紛紛投入,不同型態的公司依據本身的專長,提供企業客戶不同需求的服務。本研究藉由分析網頁設計業者本身網站的服務項目,了解不同型態網頁設計業者的差異性,作為網頁設計業者行銷策略擬定的方針。 |
英文摘要 | Internet is a popular tool for many people in searching data, so that resulting in many businesses to construct web to develop e-commerce to response customer's requirements. Therefore, Web-design becomes important and contributes the requirements in the webs. However, constructing a web is difficult for many companies, in planning, constructing, visual designing, and service. In order to fit the demand in web-design, many types of web-design companies included designing, technology, and maketing are competing in the market to provide service for different customers. In this study, we would like to find the service items for the web-diesign coompanies to derive their differences. Besides, we hoped this study helps managers in web-design companies to proper marketing strategies in the future. |
本系統中英文摘要資訊取自各篇刊載內容。