頁籤選單縮合
題 名 | 大型運動賽事現場觀賞者涉入行為量表之建構--以2011MLB全明星臺灣棒球賽為例=The Large Sporting Events Live Viewer's Involvement in Construction of Behavior Scale--2011MLB All-Star Baseball Game in Taiwan Case |
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作 者 | 鄭峰茂; 吳連賞; | 書刊名 | 休閒研究 |
卷 期 | 6:3 2016.12[民105.12] |
頁 次 | 頁59-76 |
分類號 | 528.9014 |
關鍵詞 | 運動觀賞; 結構方程模式; 情境涉入; 持續涉入; 涉入反應; Sports spectator; Structural equation model; Situational involvement; Enduring involvement; Involvement response; |
語 文 | 中文(Chinese) |
中文摘要 | 運動觀賞隨著傳播媒體的發達,國內對國際運動頻道觀賞需求更趨頻繁,尤其是美國MLB 當時計有王建民、郭泓志、陳偉殷等旅外球星在列,可說是台灣棒球運動國際化發展最輝煌時期。2011MLB 全明星臺灣大賽集結前洋基隊羅賓森·坎諾、柯蒂斯·格蘭德·森盛等球星造訪,球迷終可近距離觀賞MLB 球星,雖現場觀賞索費不匪,但對台灣朝聖球迷可不願錯失良機。 |
英文摘要 | This study aims to Large Sports Spectator Behavior Scale Constructivism, and MLB All-Star baseball game in Taiwan as an example. The participant basic information and characteristics, Situational Involvement, Enduring Involvement, Involvement Response, five items. From November 2011 05 ~ 06, a total of two days for participating in MLB All-Star baseball tournament in Taiwan audience object, purposive sampling survey method. A total of 385 questionnaires were distributed to remove the waste volume of 49, 336 effective questionnaires. Recycling information in SPSS 17.0 statistical analysis and test, to explore the distribution and other demographic variables and characteristics of large-scale movement of the viewer, through empirical research SEM LISREL 8.70, with maximum likelihood estimation method (Maximum Likelihood Estimation) to estimate the variables causal relationship between. Results showed that the hypothesized model fit the data well, H1. Situational Involvement significantly and directly affected the Involvement Response. H2. Enduring Involvement significantly and directly affected the Involvement Response. H3. Enduring Involvement significantly and directly affected the Situational Involvement and significantly and indirectly affected Involvement Response. |
本系統中英文摘要資訊取自各篇刊載內容。