頁籤選單縮合
題名 | Trust, Satisfaction and Commitment--On Loyalty to International Retail Service Brands= |
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作者 | Lee, Kuan-yin; Huang, Hui-ling; Hsu, Yin-chiech; |
期刊 | Asia Pacific Management Review |
出版日期 | 20070600 |
卷期 | 12:3 2007.06[民96.06] |
頁次 | 頁161-169 |
分類號 | 496.1 |
語文 | eng |
關鍵詞 | Brand trust; Brand satisfaction; Continuance commitment; Affective commitment; Advocacy loyalty; Repurchase loyalty; |
英文摘要 | Retail service brands are a ubiquitous feature of the retail landscape. In this competitive environment, how to retain consumers and create consumers’ retail service brand loyalty is very important. Therefore, this paper will attempt to understand the process through which consumers become loyal to retail service brands. Our research was designed to use 429 valid samples from four international retail service brand settings in different retail formats as the subjects for empirical analysis. the result of empirical analysis by means of LIREL 8.52 show that retail service brand settings, brand satisfaction, brand trust and commitment is the diver of loyalty; brand trust, and continuance commitment are especially important. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。