頁籤選單縮合
題名 | Psychological Correlates of Chinese Buffet Preferences: Based on the Perspective of Cultural Self-construal |
---|---|
作者 | Chiou, Wen-bin; | 書刊名 | Asia Pacific Management Review |
卷期 | 11:5 民95.10 |
頁次 | 頁321-329 |
分類號 | 483.8 |
關鍵詞 | Autonomy; Contingency; Diet preferences; Panel study; Self-construal; |
語文 | 英文(English) |
英文摘要 | This article examined whether two prominent characteristic of Chinese self-construal, contingent orientation and constrained autonomy, were related to their prevalent buffet preferences. Findings in a panel survey revealed that participants' contingency was positively correlated with their buffet preferences, whereas autonomy could predict their subsequent buffet preferences over a half-year period. Data from an experimental study showed that the lower autonomy participants perceived; the higher buffet preferences evoked. The results provide insights into market segmentation and strategy innovation in the international diet market. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。