頁籤選單縮合
題 名 | Chinese Husbands: A Path-Analytic Study of a Model of Family Buying Decisions |
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作 者 | So, Stella L. M.; Yau, Oliver H. M.; | 書刊名 | Asia Pacific Management Review |
卷 期 | 11:5 民95.10 |
頁 次 | 頁283-294 |
分類號 | 496.34 |
關鍵詞 | Chinese; Decision making; Family power structure; Husbands; |
語 文 | 英文(English) |
英文摘要 | Researchers have been giving increased attention to the determinants of family decision making. The objective of this study is to investigate the interrelationships among the determinants of family decision making. This paper reports the results of a study in Hong Kong that focus on predictors of final decisions. From the husbands' perspective, the investigation includes variables such as bases of power, purchase involvement, product decision, marital power and decision control. |
本系統中英文摘要資訊取自各篇刊載內容。