頁籤選單縮合
題 名 | The Influence of Intra-organizational Trust and Interaction on Marketing Capability and Performance |
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作 者 | Chien, Shu-hua; Wu, Jyh-jeng; | 書刊名 | Asia Pacific Management Review |
卷 期 | 11:2 民95.04 |
頁 次 | 頁123-132 |
分類號 | 484.53 |
關鍵詞 | Intra-organizational interaction; Information service industry; Intra-organizational trust; Marketing capability; |
語 文 | 英文(English) |
英文摘要 | This research aims to examine the effect of both intra-organizational trust and interaction on marketing capability, and to present how marketing capability behaves within an overall model. The information service industry in Taiwan is used a san example. Results of factor analysis and Structural Equation Model (SEM) analysis, show that intra-organizational trust and interaction has a positive effect on marketing capability, thereby influencing performance, in which marketing capability acts as a mediator variable; both intra-organizational trust and interaction have a positive effect on marketing capability, and marketing capability has a positive effect on performance. |
本系統中英文摘要資訊取自各篇刊載內容。