頁籤選單縮合
題名 | The Role of Trust in Customer Relationship Management: An Example to Financial Services Industry= |
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作者 | Law, Monica; Wong, Y. H.; Lau, Theresa; |
期刊 | Asia Pacific Management Review |
出版日期 | 20050800 |
卷期 | 10:4 民94.08 |
頁次 | 頁267-274 |
分類號 | 496.7 |
語文 | eng |
關鍵詞 | Customer relationship management; Relationship ties; Trust; |
英文摘要 | Many of the research studies have previously examined the importance of trust and its association with other constructs. This kind of trust investigations is important because it is the first step in identifying key constructs in the development of trust. However, trust is multi-dimensional. Trust research should not be just about the examination of causal relationships with different constructs. This paper aims at studying the multidimensional aspects of trust in various relational ties. The focus is on the way of using trust and its association with the related relationship resources. The discussion provides better understanding about trust and relationship ties for formulating various relational strategies, which are the key issues in customer relationship management. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。