頁籤選單縮合
題名 | Do Companies Target Their Webs toward the Cultural Background of Their Customers?= |
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作者 | Yang, Heng-li; Lin, Michelle; |
期刊 | Asia Pacific Management Review |
出版日期 | 20031200 |
卷期 | 8:4 民92.12 |
頁次 | 頁467-482 |
分類號 | 553.9 |
語文 | eng |
關鍵詞 | Cultural difference; Web design; Culture; |
英文摘要 | It is logical to deduce that organizations will customize their web sites to the cultural preferences of their target audience. This research aims to investigate whether organizations in reality do conform to this assumption. This research surveyed the websites of five companies that have both an English site targeted at customers in the U.S., and a Chinese site targeted at customers in Taiwan. It is evident from the survey that the sample websites tend to adopt a neutral stance when facing audience of diverse culture backgrounds. Cultural guidance might serve a better list of "Don'ts" rather than "Do's. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。