頁籤選單縮合
題 名 | Consumer Innovativeness and Consumer Expectations for New IT Products: Implications for Purchase Behavior |
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作 者 | Huang, Yu-an; | 書刊名 | Asia Pacific Management Review |
卷 期 | 8:2 民92.06 |
頁 次 | 頁113-134 |
分類號 | 496.34 |
關鍵詞 | Consumer innovativeness; Consumer expectations; Purchase behavior; New IT products; |
語 文 | 英文(English) |
英文摘要 | A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested against data collected from 391 consumers who had or had not adopted. The result showed that cognitive-sensory innovators and expressive expectants had significantly higher purchase behavior, while both instrumental and instrumental-expressive expectants had slightly significant lower purchase action. Other research and managerial implications are also explored. |
本系統中英文摘要資訊取自各篇刊載內容。