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題名 | Why Good News is Better than Bad News? |
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作者 | Chu, Ching-mei; Yeh, Chih-cheng; Chu, Hsing-hui; | 書刊名 | Academy of Taiwan Business Management Review |
卷期 | 4:2 2008.08[民97.08] |
頁次 | 頁172-179 |
分類號 | 170 |
關鍵詞 | Hyperbolic discounting; Anchoring effect; |
語文 | 英文(English) |
英文摘要 | This study will use the hyperbolic discounting point to classify people into 4 kinds of person. After analyzing the data, it is surprising to know that the proportion of 4 kinds of people is different. The proportion of BB type is much higher than the others. The status of classification people into 4 kinds of person is independent of answering the questions. We find people preferred good news rather than bad news. Especially under the anchoring effect condition, the difference between good news and bad news become stronger. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。