頁籤選單縮合
題名 | The Overseas Chinese and Taiwan Global Media= |
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作者 | Chen, Wei-chih; |
期刊 | Academy of Taiwan Business Management Review |
出版日期 | 20080800 |
卷期 | 4:2 2008.08[民97.08] |
頁次 | 頁35-39 |
分類號 | 577.2 |
語文 | eng |
關鍵詞 | Overseas Chinese; Global media; |
英文摘要 | According to the results of the viewers’ satisfaction survey done by Taiwan Macro View Television in October of 2007, about 84% of the viewers are immigrants from Taiwan and 45% of them from North America. Meanwhile, in South East Asia, the viewing rates are significantly low. However, the overseas Chinese disperse in southeast Asia, and there are many Taiwanese invest over there, one should pay attention to this situation.. Taiwan needs to carefully review the investing plan, to face the arrival of the global media age, and to promote Taiwan TV products and to increase the ability of competing internationally. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。