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題 名 | 快樂天堂休閒農場遊客滿意度調查研究=An Investigated Study of Tourer, Satisfactory Level on Happy Heaven Farm |
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作 者 | 金明央; 羅元鴻; 黃瓊慧; | 書刊名 | 高應科大體育 |
卷 期 | 7 2008.10[民97.10] |
頁 次 | 頁319-327 |
分類號 | 992.014 |
關鍵詞 | 休閒農場; 滿意度; 阻礙因素; Recreational farm; Satisfactory level; Obstrational elements; |
語 文 | 中文(Chinese) |
中文摘要 | 戶外休閒及遊憩活動,在二十一世紀的今天,從生活及居住兩方面來看,都算是基本 需求。自民國八十七年起隔週週休二日的政策實施後,相關的休閑遊憩場所,有如雨後春 筍般的蓬勃發展,休閒農場的興起則是近十數年的事。本研究的目的,即是在探討休閒農 場,在經營管理的過程中,遊客滿意度的相關問題。本研究採用閉鎖式及開放式兩種問券 方法,以到快樂天堂休閒農場參訪的遊客為研究對象,試圖了解遊客對休閒農場的經營方 式經營內容及經營方向的滿意程度及期望,作為休閒農場日後經營管理的參考。本研究問 卷調查資料經統計處理分析後,得到以下結論: 1.年齡較小的遊客,較傾向於對蝴蝶生態區及甲蟲生態區較為滿意。反之,年齡較大者則 對農產品展示區及生態保護教育區較為滿意。 2.家庭收入較高的遊客,傾向於對青子遊樂區及農產品展示區滿意度較高。 3.「遊客居住地址」與對本農場設施及活動內容之間的量化數據,不具實質的意義。 4.「時間因素」是影響個人休閒參與最主要的阻礙因素,其次是「夥伴因素」,其餘的影響 因素依次為「活動內容」,「金錢因素」,「夥伴因素」,「缺乏他人引導因素」,及「其他因 素」。 |
英文摘要 | In now a day the 21st century, the leisure and recreational activities seemed to be the basic demands on the daily living point of view. After the rest of two days every two weeks’ policy had been put into practice since 1998, related recreational facilities were built eventually, and the popularity of recreational farms occurred recent decates. The purposes of this study were to explore the related problems on tourers’ satisfactory level occurred in the process of management in recreational farm. An opened vs closed questionnaires were concurrent used, and subjects used in this study were tourers who visted happy heaven farm. The questionared data were collected and possessed via statistical treatment, and the results were as follows: 1. The younger tourers have the tendency to feel satisfaction to butterfly and insect ecological aera, on the contray, the older tourers feel satisfaction to agriculture demonstrated area and ecological educational area. 2. The higher income tourers tent to feel satisfaction to parents and children game playing area and agriculture demonstrated area. 3. Tourers dwelling place are nothing to do with the quantitative data of farms’ facilities and the contents of activities. 4. Time is a major obstracted element that can affect an individual to participate a recreational activity, while the others are contents of activities, money , parterners, need to be led and other elements respectively. |
本系統中英文摘要資訊取自各篇刊載內容。