頁籤選單縮合
題名 | Marketing of Electronic Information Resources: A Case of the J.D. Rockefeller Research Library, Egerton University |
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作者 | Kamar, Nerisa; | 書刊名 | 圖書館學與資訊科學 |
卷期 | 34:1 2008.04[民97.04] |
頁次 | 頁89-93 |
分類號 | 023.87 |
關鍵詞 | Electronic information resources; Electronic information service; Marketing of electronic Information resource service; Kenya; Egerton University; J. D. Rockefeller Research Library; |
語文 | 英文(English) |
英文摘要 | This paper gives a brief overview of electronic information resources and services offered by The J.D. Rockefeller Research Library at Egerton University and the marketing of these resources. The paper examines the various reasons for marketing electronic information resources, with emphasis on the various, and illustrates marketing strategies used by J.D Rockefeller Research library towards effective utilization of the available resources in supporting research, teaching and learning. These strategies include use of posters, notices, brochures, telephone calls, Current Awareness Services (CAS), workshops & and seminars, and decentralization of services, among others. It concludes with a discussion of cost effective use of these strategies in research and teaching. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。