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題 名 | Understanding the Supplier's Role in New Product Development: How to Achieve Competitive Advantage in the Supply Chain |
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作 者 | Gentry, Lance C.; Savitskie, Katrina P.; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 4:1 2008.04[民97.04] |
頁 次 | 頁17-27 |
分類號 | 551.9 |
關鍵詞 | |
語 文 | 英文(English) |
英文摘要 | A review of the literature regarding the suppliers’ impact on the new product development (NPD) process is provided as a primer to those considering this imitative. The primer shows how the benefits of integrating suppliers within a firm’s NPD design team can be categorized as better, cheaper, or faster. The risks of such involvement and how a firm can increase its chances of a more successful collaboration are also discussed. |
本系統中英文摘要資訊取自各篇刊載內容。