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題 名 | Doing Business in India: Experiences of an Expatriate Entrepreneur: K Schubert Fiber World Pvt. Ltd. |
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作 者 | Bhattacharyya, Shanghamitra; Groznaya, Elena; | 書刊名 | Academy of Taiwan Business Management Review |
卷 期 | 3:3 2007.12[民96.12] |
頁 次 | 頁18-23 |
分類號 | 553.97 |
關鍵詞 | |
語 文 | 英文(English) |
英文摘要 | In recent years, a large number of multinational companies in both manufacturing and services industries have been setting up business in India. However, the Indian business culture is in several ways different not only from western cultures, but also from neighbouring oriental and middle-eastern cultures. It has been accepted that establishing and running a successful business in a foreign country is a lot more difficult than in the parent country (Townsend & Cairns, 2003). The paucity of academic literature pertaining to cultural issues and challenges faced by expatriate managers running businesses in India provided the authors with the impetus to take up an in-depth case study of a manufacturing unit run by an expatriate entrepreneur, to try and identify the main issues and challenges facing such enterprises. Despite limitations in terms of scope, the authors are hopeful that the findings gleaned from their interview discussion with the owner / manager Klaus about his experiences in India would serve to provide some basic understanding about the business context in India and enhance the understanding of culture-specific behaviour patterns within business communities for a prospective newcomer to the Indian market. The authors have attempted to compare these findings in light of theoretical concepts propounded by scholars in this area, as well as with empirical findings presented in existing literature in this field, in order to understand better the implications of these findings. |
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