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題 名 | 旅遊動機和阻礙因素對職業軍人海外旅遊參與意願影響之研究--以航特部為例=Factors Associated with Career Soldiers' Motivation and Constraint in Overseas Travel Intention--Example of the Army Aviation and Special Forces Command |
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作 者 | 陳璋玲; 林懷宗; | 書刊名 | 旅遊管理研究 |
卷 期 | 6:2 民95.12 |
頁 次 | 頁163-184 |
分類號 | 992.014 |
關鍵詞 | 職業軍人; 旅遊動機; 阻礙因素; 海外旅遊參與意願; Career soldier; Travel motivation; Travel constraint; Overseas travel intention; |
語 文 | 中文(Chinese) |
中文摘要 | 政府為疏解職業軍人的工作壓力及因應國人休閒意識之提升,訂頒若干休假相關規定,以鼓勵軍人休假正常化,因此使得職業軍人成為未來旅遊市場中潛在且重要之客群。本研究的目的在瞭解職業軍人海外旅遊的參與現況、參與海外旅遊之動機與阻礙因素,以及影響海外旅遊參與意願之因子,並以陸軍航空特戰指揮部為探討的對象。 本研究針對職業軍人進行問卷調查,共得365份有效問卷。研究發現海外旅遊參與現況以5天以下、費用60,000元以下及赴亞洲國家的團體旅遊為主。22項旅遊動機問項以「可以參訪具有自然景緻的景點」、「可以拜訪以前未曾去過的地方」、「可以體驗當地特殊氣候」等三項平均數最高;14項旅遊阻礙因素問項則以「擔心排定之遊程與部隊任務衝突」、「擔心部隊長官有意見」、「要輪值留守」等三項平均數最高。經因素分析,旅遊動機問項分為三個因素構面,分別為「精神愉悅」、「社交互動」、「享樂抒壓」;旅遊阻礙問項分為三個因素構面,分別為「心理障礙」、「工作障礙」、「環境障礙」。運用二元羅吉特迴歸分析個人屬性、旅遊動機、旅遊阻礙三者對未來一年參與海外旅遊意願之影響發現,「工作屬性」、「收入」、「精神愉悅動機」、「工作障礙」是影響職業軍人海外旅遊活動參與意願的重要因素。 |
英文摘要 | With greater concerns on leisure life and alleviation of job pressure on career solders, the concerned authorities has stipulated several regulations to encourage career soldiers having a normal leisure life. Thus, career soldiers become a potential and significant segment in the leisure and travel market. This study aims to explore the current status of overseas travel activities, travel motivation and constraint for the Taiwanese career soldiers and takes the army aviation and Special Forces Command for example. A structured questionnaire was designed to collect the empirical data from the Taiwanese career soldiers and a total number of 365 valid samples were reclaimed. The study showed most participants joined less-five-day package tours with a budget no more than 60,000 dollars. The destination sites are mainly Asian countries. Among 22 travel motivation items, 'visiting the natural scenic sites', 'visiting the unvisited places', and 'experiencing the local climate' are the three highest items. Among 14 travel constraint items, 'conflict between travel schedule and job mission', 'negative comments by the supervisors on travel schedule', and 'remaining stationed in shifts' are the three main items. By using factor analysis, three motivation factors were extracted and named as 'spiritual happiness', 'social interaction' and 'pressure alleviation'. Three constraint factors were extracted as well and named as 'psychological barrier', 'job barrier', and 'environmental barrier'. The binary Logit regression model indicated that the factors of 'job attribute', 'income', 'spiritual happiness motivation', and 'job barrier' have significant influence on overseas travel intention. |
本系統中英文摘要資訊取自各篇刊載內容。