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題名 | 物質主義之本土性概念初探=An Exploratory Study of Materialism in Taiwan |
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作者 | 林耀南; 徐達光; Lin, Yaonan; Hsu, Ta-kuang; |
期刊 | 商管科技季刊 |
出版日期 | 20080300 |
卷期 | 9:1 2008.03[民97.03] |
頁次 | 頁1-29 |
分類號 | 552.3 |
語文 | chi |
關鍵詞 | 物質主義; 佔有; 金錢; Materialism; Material possession; Money; |
中文摘要 | 本研究以物質主義概念為主題,利用質性分析方式,歸納出本地物質主義之向度。研究主要目的在於瞭解台灣物質主義之發展與現況。研究者首先以物質主義在台灣的發展脈絡做深入探討,並邀請十名具有高物質傾向者進行個別訪談或焦點團體,以了解物質主義在台灣之面向與消費價值觀。此外,為突顯高物質主義者之特質,另請兩位具低物質主義傾向者進行個別訪談。最後以台灣之經濟發展、移民社會、政治不安與西化漸深為前提,根據本研究分析結果,提出一物質主義之假設性建構。研究發現物質主義者過分注意「物質佔有」 . 而導致與常人不同之內在價值觀與外顯行為。其中內在價值觀包括「人有我有」、「金錢至上」、「佔有愉悅」與「物質滿意」四個向度,外顯行為則包括「過度超支」、「意見領袖」、「喜於炫耀」、「衝動購買」與「投機理財」等五個向度。最後,本研究將初探結果與西方做比較,並提出後續研究建議。 |
英文摘要 | Materialists regard possessions as their core value, and believe material will provide the greatest sources of their satisfaction and dissatisfaction. We often treat materialism as the western cultural variable, and it is no research to discuss the cultural difference of materialism, especially in Taiwan. This research reviewed the construct and tried to clarify the concept of materialism in the Taiwanese culture. Qualitative research, including deeply interview and focus group, was undertaken with ten high materialists and two low materialists as comparison. The results found that Taiwanese materialists place possession and acquisition as the nature of their lives. The results also indicated that Taiwanese materialists' central value is categorized as "you have, I have", "money first", "possession pleasure", and "material satisfaction." Furthermore, their external behavior is defined as "over payment", "opinion leadership", "show-off', "impulse buying", and "high-risky investment. " |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。