查詢結果分析
來源資料
頁籤選單縮合
題 名 | 你受他人影響了嗎?探究勞動假期之研究=Are You Influenced by Others? The Exploration of Working Holidays |
---|---|
作 者 | 楊倩姿; 胡俊傑; 陳正國; | 書刊名 | 管理實務與理論研究 |
卷 期 | 7:1 2013.03[民102.03] |
頁 次 | 頁40-60 |
分類號 | 992.8 |
關鍵詞 | 觀光活動; 勞動假期; 電子口碑; 休閒自我效能; 知覺價值; Working holiday; Perceived value; Leisure self-efficacy; Online word-of-mouth; Electronic word-of-mouth; eWOM; |
語 文 | 中文(Chinese) |
中文摘要 | 勞動假期為新興的觀光活動,在工作中享受假期,在假期中不忘工作。我國政府與他國的合作之下,也慢慢開放更多名額讓年輕人完成出國的夢想,但透過口碑傳遞之方式成為青年學子相間仿效之基準。本研究其以探討透過電子口碑、休閒自我效能、知覺價值對勞動假期認知之影響。本研究用運用雪球方式計發出250份問卷,回收223份問卷,問卷回收率為89.2%。研究結果發現:一、負面電子口碑對休閒自我效能呈正向關係。二、休閒自我效能與知覺假期呈負向關係。三、知覺價值對勞動假期認知呈正向關係。四、正面電子口碑對勞動假期呈正向關係。本文亦提出若干管理意涵與未來研究方向之建議,冀希政府與民間相關機構能加強宣導勞動假期之理念,不只利用網路的效果,政府也應加強取締不實的廣告宣傳,避免年輕的參與者遭受到欺騙,而對勞動假期產生負面評價,以減少遇到工作陷阱的機會。 |
英文摘要 | Working Holiday is an emerging activity which is in order to let people to enjoy their holidays and works at the same time. There are more quotas for young people to achieve their dream of Working Holiday abroad by the cooperation between our government and other countries. The purpose of this study is to discuss among Electronic words of mouth, and Leisure self-efficacy through Value perception of Working Holiday's cognition. This study conducted quantitative analysis through questionnaire survey. Through snowballing sampling and convenience sampling to collect data, a total of 223 usable questionnaires were achieved. The results of this research showed that: (1) Negative electronic word-of-mouth is positive related to Leisure self-efficacy. (2) Leisure self-efficacy has a negative relationship with the value perception; people who have higher leisure self-efficacy can conquer the obstacles, solve problems and make judgments. (3) The value perception has a positive relationship with Working Holiday's cognition. (4) The positive word-of-mouth has a positive relationship with Working Holiday. The participants of Working Holiday will know it better by no matter the positive or negative electronic words of mouth and they will be more in-depth of knowledge. Managerial implications and future research directions are also proposed in this study. |
本系統中英文摘要資訊取自各篇刊載內容。